What's Real?

The What’s Real campaign examines media produced by AI and humans in an effort to challenge audiences’ perceptions of what is genuine and what is artificial.

 

The campaign features a range of diverse touchpoints to increase public awareness of the growing impact of artificial intelligence (AI) with media creation, the threats it poses to jobs, livelihood, and how it will affect our future perceptions of authenticity.

 

It taps into the current debate about AI generative content and creativity, an issue that affects a range of industries. The campaign can lead to curiosity and educate people to easily distinguish AI content and human made content.

​

​