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Gymshark
The rebranding project for the activewear brand Gymshark aims to be innovative and push the boundaries compared to the competitors.
Through the brandmark’s minimalistic depiction of a shark and typography and motivating colour choices, the revitalised rebranding for Gymshark caters to the targeted young adult audience, providing an opportunity for the brand to expand to other digital and print applications seamlessly.
Whilst highlighting the key themes of Activeness, Empowerment and Community to its audience, expressing inclusiveness with others and being proactive to make positive changes in the world we live in.
University Project
June 2023
Branding
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